How To Plan An SEO Campaign In 10 Steps

The SEO Process is the process of optimizing a website for the search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

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OP Saran

July 12, 2022

~ 13 min read

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SEO is a multi-step process. In the beginning, you'll have to do quite a bit of work before your site ranks well in search engines. However, once your site begins to rank, it will bring you more traffic and conversions than most other forms of marketing. The following 10 steps will help you plan an effective SEO campaign:

Step 1 - Identifying your website's goal

Before you can begin to create the plan for your SEO campaign, it's important to understand what your website's goal is. What are you hoping to accomplish? What is the purpose of your site? Who do you want as customers or users?
⁠If you don't know these answers yet, it might be time for some introspection—and not just about who uses your site but also why they use it in the first place.

Step 2 - Audience Research

Now that you have a clear idea of who your audience is and what they want, it's time to start researching their needs.
⁠The first step in this process is understanding what motivates people to buy from you. To do this, you must identify a problem that your potential customers face and how they feel about it. This can be done either by asking them directly or by looking at existing research on the topic (for example: "How many people are interested in learning how to cook?"). Once you've identified problems that motivate your target audience, ask yourself how much value those problems actually provide for them—and then create some content based on those answers.

Step 3 - Competitive analysis

The third step is to perform a competitive analysis. This involves looking at the keywords that are being used and how many pages are ranking for those keywords, as well as the number of backlinks pointing to those sites. You also want to check out how many social shares each site has accumulated by examining its social media footprint—the more likes and shares your target audience receives on their posts, the better chance you have of getting them to visit your website.

Step 4 - Keyword research & Strategy

Now that you have a good idea of what kind of content your customers are searching for, it's time to start brainstorming some keyword research. You'll want to make sure that these keywords are relevant, so they match up with the type of content your website offers.
⁠Search engine optimization (SEO) is all about finding the right keywords and phrases that people use when they're looking for something online. That way, when someone searches for "SEO Software," Google will show them results from websites offering SEO software as opposed to ones with other types of search terms like "SEO Tools" or "Google Analytics Software."

Step 5 - Content creation and optimization

Content creation is key. The content you create is what people will come back to, share and click on. You want to make sure that your website has a unique voice, so keep an eye out for opportunities to use that voice in the content you write for your business or site. For example: if you own a clothing store, talk about how great your clothes are but also include some fun facts (like “we were voted best place for shopping in our town”). If you run an online dog grooming business then share how much care goes into each appointment - but don't forget the humor!
⁠It's also important that each piece of content contains actionable tips - these will help people find what they're looking for when they visit the site again later on down the line.

Step 6 - Link building strategies

Link building is a long-term strategy, not a short-term tactic. It takes time to rank in Google and other search engines, so it's important that you don't jump into link building too soon.
⁠However, if you want to get your new site off the ground quickly (or if you're launching an existing site), there are ways to boost its ranking fast with links:

  • Guest blogging - If your target audience has authority sites they'd be likely to feature on their own blog or website because it helps them build credibility among their followers. You can offer them something of value for free—like an ebook about your product or service—and ask them if they'd like it published on their site as well as yours (this will increase both of your rankings). The guest author should also include links back from both sites within his/her article so that users can easily find each other when searching Google!

Step 7 - Technical audits and fixing on-page issues

  • Technical audits and fixing on-page issues - Technical audits are essential for any SEO campaign. It’s important to check your site for broken links, duplicate content, duplicate titles and descriptions, 404 errors, etc. If you do not have the time or resources to conduct technical audits yourself then hiring a third party company who specializes in this area can be beneficial as they will know what needs fixing without wasting your time getting bogged down with complex issues that only require basic fixes (which is what most people think when they see “technical” listed under their job description).
    ⁠Fixing on-page issues requires some manual work but there are automated tools available as well such as Copyscape which can help identify any duplicated content across multiple websites within an account or country so it's always worth checking these out before starting off at step 5!

Step 8 - Off-page optimization & Monitoring strategy

Off-page optimization is the process of improving the quality of a website's backlinks. It's important because it helps to improve the search engine ranking of your website, which in turn can lead to more visitors and increased revenue.
⁠You should focus on off-page optimization as soon as you have enough content for your site so that you're ready for organic rankings.

Step 9 - Controlling social media accounts & link building strategy monitoring

  • Social media is a great way to get your message out to your audience. If you have an existing social media account, it’s time to start using the platform more often in order to maintain engagement with followers and build relationships with them. You can also use social media tools such as Hootsuite or Buffer if you don’t have access to a computer at all times (e-mail notifications are not reliable enough).
  • Monitor how well other pages are performing on Google Search Console. This will help identify any issues that might be causing problems for your site as well as give insights into what content works best across different devices, languages and demographics

Step 10 - Regular monitoring and reporting on rankings, traffic, conversions, and ROI.

The last step in your SEO campaign is to monitor and report on rankings, traffic, conversions and ROI.

  • Monitor rankings (and the results of the last few months). If you’re able to track these metrics regularly then it will help you understand how well your site is doing against other competitors.
  • Report on traffic numbers using Google Analytics or another tool as appropriate for your business or agency. Monitor conversion rates by analyzing user behavior after they have visited different pages on your website. Use this data to make decisions about what actions need taking next – whether they should be carried out immediately or at some point in time when resources allow.


SEO is a multi-step process that entails a lot of work in the beginning but can lead to more traffic and conversions for your business if done properly.
⁠The main thing you need to remember is that SEO isn't just about getting people click on your website, it's also about getting them find what they're looking for on your site. If someone wants to buy something from you, then they will come back again and again until they do find what they want!

I hope that this post has given you a better idea of how to plan an SEO campaign. The most important thing is to break it down into manageable steps and make sure you're doing your research before implementing any changes. It's easy to get overwhelmed by all the information out there, but if you stick with it and keep calm during those times when things get tough - we promise they will!


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