What is Conversion Rate Optimization?

Introduction

A conversion can be almost anything, depending on your goals:

- A purchase
- A quote request
- A newsletter subscription
- A click-to-call action

Conversion rate is the number of visitors to your website who take a desired action divided by the total number of visitors to your website.

For example, if you have 100 visitors to your website and 10 of them make a purchase, your conversion rate is 10%.

Why is conversion rate optimization important?

One reason is that it can help you increase the number of conversions (sales, leads, etc.) that you get from your website. By optimizing your website for conversion, you can make it easier for visitors to take the action that you want them to take, whether that is to buy a product, sign up for a newsletter, or whatever else.

Another reason why conversion rate optimization is important is that it can help you improve your ROI (return on investment). If you are spending money on marketing and advertising to bring traffic to your website, you want to make sure that you are getting a good return on that investment by converting a high percentage of those visitors into customers or leads. By optimizing your website for conversion, you can make sure that you are getting the most out of your marketing budget.

Finally, conversion rate optimization is important because it can help you improve the overall experience that visitors have on your website. If visitors have a positive experience on your website and find it easy to use and navigate, they are more likely to come back in the future and recommend it to others.

A "good" conversion rate is typically anything above 2%.

The process of CRO

1. Identify important elements: The first step is to identify which elements on your website are most important to your conversion goals. This might include your call-to-action buttons, forms, or other elements that are key to your website’s success.
2. Test different versions: Once you’ve identified important elements, you’ll need to test different versions of these elements to see which ones are most effective. This can be done through A/B testing, which is a type of experimentation that compares two versions of a web page to see which one performs better.
3. Analyze results: After you’ve conducted your tests, it’s time to analyze the results to see which version of your important elements performed the best. This will help you to make changes to your website that can improve your conversion rate.
4. Implement changes: Once you’ve analyzed your results, you can implement the changes that you think will be most effective. This might involve changing the design of your website, the copy on your pages, or the way that your forms work.
5. Repeat: The final step is to repeat the process on an ongoing basis. This will help you to continuously improve your conversion rate and make sure that your website is as effective as possible.

What are the best CRO tools?

1. Google Analytics: Google Analytics is a free web analytics service that allows you to track your website’s traffic and conversions. It also provides insights into your audience’s behavior, so you can make informed decisions about your website’s design and content.
2. Optimizely: Optimizely is a paid CRO tool that provides A/B testing and personalization features. It allows you to test different versions of your website to see which one performs better.
3. Crazy Egg: Crazy Egg is a paid CRO tool that provides heat map and scroll map reports. These reports show you where your visitors are clicking and scrolling on your website. This information can help you optimize your website for better conversions.
4. Hotjar: Hotjar is a paid CRO tool that provides heat maps, visitor recordings, and form analytics. These features allow you to see how your visitors interact with your website and identify areas for improvement.

How does BoomLabs help you with CRO?

At BoomLabs, we have an unprecedented advantage when it comes to conversion rate. The websites we design are uber fast which makes an awesome first impression on end user. We also focus on using tools like Google Analytics to test different designs of key elements to figure out what your customers respond to. For a quick intro, contact us!